London skyline at sunset with The Shard
Finance Publishing. Future Focused.

Ideas that
Compound.

A modern finance publisher built for clarity, authority and timeless recognition. We give authors the majority share of their own success — because great ideas deserve great returns.

60%
Author Royalties
4×
Payments Per Year
~£10k
All-In Production Cost
100%
Print on Demand

Built for authors.

We combine editorial rigour with a founder-friendly deal — so you keep the upside of your own expertise.

Timeless Ideas

Books across markets, economics and policy that stand the test of time — not just the news cycle.

Trusted Perspective

Clear analysis. Independent thinking. Long-term view. Resources for those who think in decades, not quarters.

Author-First Model

You keep 60% of royalties. We handle the publishing. Your ideas, your income — we make them brilliant.

Why 6040?

The deal that compounds
in your favour.

Side-by-side: see how 6040 Publishing compares to a conventional publishing house.

Conventional Publisher
Royalties
15–20%
The industry standard — most of your earnings stay with the publisher.
Time to Publication
~18 Months
A long wait to reach print — then you hope someone notices when it finally lands.
Payment Frequency
Twice a Year
Biannual royalty statements, often delayed.
Sales Visibility
6+ Month Wait
You're left guessing how your book is performing.
Creative Control
Limited
Cover, title and positioning decisions rest with the publisher.
Press & Outreach
Press Copies by Post
Hard copies posted to a handful of trade journalists — slow, costly and often ignored.
6040 Publishing
Royalties
60%
You keep the majority — because it's your expertise.
3x more
Time to Publication
~3 Months
To publication — with a marketing plan behind it from day one.
6x faster
Payment Frequency
Quarterly
Paid every quarter, like clockwork.
2x more often
Sales Visibility
Monthly Updates
Quarterly briefings with regular (~monthly) progress updates.
Always in the loop
Creative Control
Collaborative
Your vision, our expertise. We work together on every decision.
Your book, your call
Press & Outreach
Digital + Warm Intros
Digital press copies to journalists and reviewers, plus direct introductions to leading finance podcasts and top Substack voices.
Built-in reach

From manuscript to market — clearly.

A transparent, efficient process. No hidden costs. No surprises.

01

Submit Your Manuscript

Send us your draft or proposal. We'll review it and tell you if it's a fit for the 6040 list.

02

Editorial & Design

Around £10k covers professional editing, cover design, typesetting and production. One cost, no surprises.

03

Publish & Distribute

We handle printing, distribution and placement. Print-on-demand keeps costs lean — no warehousing, no waste.

04

Earn & Grow

60% royalties paid quarterly, with regular updates on sales, reach and new opportunities.

Stephen Clapham — Founder, 60/40 Publishing
Stephen Clapham
Investor, Author & Founder of Behind the Balance Sheet

Steve spent 30 years in financial markets — 20 as a top-rated equity analyst, then as partner and head of research at two multi-billion dollar hedge funds. His bestselling book The Smart Money Method hit No. 1 on Amazon in the US, UK and Australia. He founded Behind the Balance Sheet, one of the most popular investing newsletters on Substack, and trains hundreds of professional investors through his forensic accounting courses.

He started 6040 Publishing because he believed authors in finance deserved a better deal — more royalties, more transparency, and a publisher that actually understands the space they write about.

No.1 Bestselling Author 30 Years in Markets Multi-Billion Hedge Fund Partner Behind the Balance Sheet Featured in FT, BBC, Real Vision

Print on demand.
Built for efficiency.

We prefer print-on-demand because it's smarter for everyone.

No upfront inventory costs — books are printed as they sell, eliminating the risk of unsold stock.

Lower financial risk — for both you and us. The focus stays on quality, not volume.

Always in print — your book never goes "out of stock." Every order is fulfilled fresh.

Environmentally conscious — no overprinting, no pulping. Only what readers want.

The author has the final say — unlike traditional publishers, you keep the deciding vote on cover, title and positioning. It's your book.

Torn book pages — the waste of conventional publishing
60/40
Your share. Your success.
Global connections

Ready to publish on your terms?

Whether your manuscript is finished or still in progress, we'd love to hear from you.